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Case Studies

Anonymised by design - the pattern matters more than the name.

Full detail and client references are available in a confidential follow-up conversation.

National Australian Retailer

Rebuilding the campaign cycle and supplier funding model from the ground up

Challenge

  • Campaign path existed on paper, but wasn't followed in practice
  • Co-op funding negotiated well, but tracked poorly
  • Hero product decisions drifting away from category managers
  • CRM generating contacts without a reporting or segmentation strategy

Approach

  • Production workflow redesigned end-to-end
  • Team ownership mapped role by role
  • Supplier funding audited and rebuilt bottom-up
  • Reviewed on a weekly-to-quarterly cadence with leadership

Outcome

  • Campaign path the whole business actually uses
  • Hero product sign-off returned to category managers
  • CRM roadmap sequenced into the group's wider loyalty strategy
3
Delivery pillars run in parallel
6 mo.
To first phase review
4
Touchpoint cadence, weekly to quarterly
Co-operative Retailer Group

Operating-model uplift across a merchandising and promotional team

Challenge

  • Capable platform, but no workflow or sign-off structure around it
  • Monthly promotional cycle running inefficiently
  • Supplier funding not captured in full

Approach

  • Standard operating procedures and governance frameworks built with the team
  • Department-wide change communications rolled out
  • Current-to-future-state analysis to sequence the CRM and digital roadmap

Outcome

  • New Systems embedded in the team
  • Promotional cycle execution faster, less manual
  • Capability built internally, not left dependent on outside support
12 mo.
Engagement scope reviewed and refined
3
Delivery pillars run in parallel
4
Touchpoint cadence, weekly to quarterly
Specifics available on request, under NDA.