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What We Deliver

Our role is to work alongside the internal team, and transfer capability over time.

I - Production

Operational Workflow & Production

  • Campaign path redesigned to reflect reality and best practice
  • Pre-campaign review and post-campaign retrospective embedded
  • Production management of the monthly promotional cycle
  • Task workflows built to replace ad hoc email and spreadsheets
  • RACI approval matrix across product, brand, channel and compliance
II - People

Change Management & Adoption

  • Functional mapping of actual output against role
  • Documented ownership of gaps: co-op, hero product, customer data
  • Sign-off returned to category managers, grounded in sales history
  • WIIFM frameworks tailored to each function
  • Career development and role alignment through the engagement
III - Strategy

Strategic & Analytic Leadership

  • Annual marketing calendar built from a single brief, every channel
  • Supplier funding audit: bottom-up rebuild of the co-op target
  • ROAS baseline across every channel, not just reach and engagement
  • CRM roadmap sequenced against loyalty and segmentation findings
  • AI usage review and forward web / digital roadmap
Approach

Three lenses on every engagement

Operational & Human

How teams work

How people work together day to day, and how information actually moves between them.

Technical & Systems

How platforms support scale

How platforms, workflows and integrations support growth and visibility, not just activity.

Strategic & Commercial

How operations lift results

How better operations improve profitability, campaign performance and customer outcomes.

How We Work

A plain cadence, not a scope document signed once

Weekly

Check-in

Keeping the cycle on track

Fortnightly

Status Report

Works in progress, on record

Monthly

Review & Workshop

With the core team

Quarterly

Strategy Workshop

Forward planning

Typical Outcomes

What changes on the ground

Reduce operational complexity

  • Scalable, repeatable processes
  • Fewer production bottlenecks

Replace spreadsheet-heavy workflows

  • Visibility across departments
  • Clear workflow accountability

Improve campaign speed-to-market

  • Disconnected systems connected
  • Ready for future-state operations
Ideal Clients

Who this is for

Retail groups · Franchise organisations · Marketing & merchandise teams · Mid-market retail businesses

Particularly where there's complexity between commercial teams, marketing, systems, operations and creative production.

Engagement Models

Five ways to bring me in

Advisory & Consulting

Fractional CMO / COO support

Transformation Projects

End-to-end retail & digital

Workshops & Audits

Reviews & capability sessions

Recruitment & Mentoring

Senior hiring & coaching

Parental Leave Cover

Interim CMO / COO continuity

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