The Foundation Company - Focus Area Diagnostic

Production

Operational Workflow

How would you describe your campaign path today?

Clearly documented and followed - already strong Semi consistent, depends on who's running it Ad hoc, mostly worked out as we go

Do you run a pre-campaign review and post-campaign retrospective?

Yes, both, every cycle Sometimes, inconsistently Rarely or never

How is campaign approval handled across product, brand, channel and compliance?

Clear RACI, everyone knows their role Mostly informal, a few bottlenecks No clear process, approvals stall often

People

If a key team member left tomorrow, would their responsibilities be covered?

Yes, clearly documented and shared Somewhat, some knowledge sits with one person No, it would be a major gap

Are jobs like co-op funding, hero product selection and customer data ownership clearly assigned?

Yes, named owners for each Loosely, overlaps happen No, unclear or contested

How clear is your team on what's in it for them when a new process is introduced?

Very clear, we frame it that way deliberately Somewhat, we explain the what but not the why Not really, we just tell people what to do

Strategy

Is your annual marketing calendar built from one brief across every channel?

Yes, one integrated calendar Mostly, some channels plan separately No, each channel does its own thing

Do you know your ROAS across every channel, not just reach and engagement?

Yes, we track it properly For some channels only Not really, we mostly track vanity metrics

Is your supplier / co-op funding target built bottom-up, or is it a guess?

Bottom-up audit, we know exactly where it stands Rough estimate, not audited Honestly, it's a guess

Please answer all nine questions first.

Your Focus Area

Production

People

Strategy

Name

Thanks - I'll follow up directly. You can also get in touch straight away.